Submitted by: Laura Reams
Submitting Department: Communications
Agenda Section: Consent
Item Title:
title
FY23 Budget Amendment: Gas Powered Leaf Blower Ban Communications Needs
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Suggested Action:
recommendation
I move the Mayor and Council approve and appropriate an increase of $6,500 in the FY23 communications budget in the general fund for the design, printing, and distribution of communications to residents about Hyattsville's Gas Leaf Blower Ban and Trade-In Program.
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Summary Background:
With the recent adoption of the Gas Leaf Blower Ban, the City's Communications Staff will work with a local designer to create print and digital communications for City residents. This is expected to include flyers, print mailers, social media and other advertising to reach all community members with information about the upcoming ban and availability of trade-in rebates. This budget amendment is for communications related expenses in FY 2023; additional expenses are anticipated in future fiscal years during the two-year roll-out of the program.
Estimated costs:
Graphic Design Services: $2,500
Flyer and Postcard Printing: $2,300
Postcard Mailing: $1,000
Sign Printing (Big Belly): $700
Next Steps:
City Communications staff has engaged the support of a local graphic designer to begin initial print and digital communications about the ban's timeline and rebate opportunities. Print mailers, social media, and flyer advertisements are expected to be available in early August when the rebate program begins.
Fiscal Impact:
$6,500
City Administrator Comments:
Recommend Approval
Community Engagement:
The Communications team will work closely with the Department of Public Works and Code Enforcement teams on communications needed to advertise trade-in events. A variety of communications methods will be used to connect with all stakeholders, including local landscape contractors.
Strategic Goals:
Goal 1 - Ensure Transparent and Accessible Governance
Legal Review Req...
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