Submitted by: Cindy Zork
Submitting Department: Communications
Agenda Section: Presentation
Item Title:
title
FY21 Strategic Communications Report
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Suggested Action:
recommendation
Presentation
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Summary Background:
In Q1 of Fiscal Year 2021 the Communications team began work on a Strategic Communications Plan. Phase 1 of the plan analyzed the City’s existing communications methods, current audience, and available data to set goals and metrics going forward. The information gathered is being compiled into a comprehensive communications plan to institutionalize and improve City communication practices.
The presentation covers data collected from January - June 2020, used as a baseline for setting goals for the rest of FY21.
Next Steps:
• A Community Communications survey has just been released and data collection will continue until December 15, 2020.
• A final strategic communications report will be completed in winter 2021, including an updated review of data from July - December.
• Data will continue to be analyzed and goals adjusted annually during the 2nd and 4th quarters of the fiscal year.
Fiscal Impact:
N/A
City Administrator Comments:
For presentation.
Community Engagement:
The Strategic Communications Plan will be posted on the City’s website when complete.
Strategic Goals:
Goal 5 - Strengthen the City’s Identity as a Diverse, Creative, and Welcoming Community
Legal Review Required?
N/A